In our experience, the most important factor contributing to the success of your fundraising effort will be the videos and pictures you provide!
Images that have an emotional appeal are extremely important in your campaign.
We highly encourage you to:
- Provide one video as it can have the greatest impact with your potential donors
- Upload as many photos as possible (max 8)
Our Suggested Tips For Pictures:
- Hold the camera sideways (landscape)
- Pictures that show a sense of urgency, are compelling and have an emotional appeal will generate the greatest attention
- Include happy pics that show your pet at his/her best
- Center the pet's head or face in the image when selecting and cropping your pictures
- Go to them – get down on your pet's level and focus on the eyes and expressions
- Get rid of background clutter that can be distracting
- Ensure natural lighting, if possible and avoid backlighting
- Use both hands to keep the camera smooth and steady
- Include yourself or children with your pet. The more heartwarming, the better
Our Suggested Tips For Videos:
- A video of the pet in its current condition (ailment) so the viewing audience can feel the urgency of the need.
- Best to shoot footage of your pet outside
- See if you can get your pet to look directly at the camera
- It's just best to start shooting and keep the camera running. We can shorten/edit later. Don't try to stage everything. You won't get those magical moments.
- If you have a friend or family member that can help you, that would be great. They may be able to help you get a hig- resolution video.
- Try to make the background appealing: avoid shooting in an unkempt yard or against a building with peeling paint.
- Aim for shooting the video in a spot that is not too noisy — away from busy road sounds, lots of barking or talking. Background noise can be distracting to viewers and make your edit more difficult.
- Get a variety of shots of your pet if you can: close shots of the animal’s face, wide shots. Hold each shot you get for 2-30 seconds. Avoid zooming in and out while you’re shooting because this is distracting to viewers.