In our experience, the most important factor contributing to the success of your fundraising effort will be the pictures and videos you provide!
Watch our short video tutorial on creating your campaign.
- Pictures that show a sense of urgency, are compelling and have an emotional appeal will generate the most donations
- You need lots of light. Take advantage of natural window light whenever possible
- It's all in the eyes. Get down on your pet's level and focus on your pet's eye
- No flash!
- Use both hands to keep the camera smooth and steady
- Please, no background clutter!
- Take lots of pictures and submit only the very best. It's far better to have 2 amazing photos that 5 mediocre!
- Show your pet's current condition (ailment) for a sense urgency
- Keep the duration of the video under 15 seconds
- See if you can get your pet to look directly at the camera
- Avoid background noise (or talking to your pet) so the focus is on your pet's medical condition, if possible.
- The visual background should be appealing with no clutter