In our experience, the most important factor contributing to the success of your fundraising effort will be the pictures and videos you provide!
- Pictures that show a sense of urgency, are compelling and have an emotional appeal will generate the most donations
- You need lots of light. Take advantage of natural window light whenever possible
- It's all in the eyes. Get down on your pet's level and focus on your pet's eye
- No flash!
- Use both hands to keep the camera smooth and steady
- Please, no background clutter!
- Take lots of pictures and submit only the very best. It's far better to have 2 amazing photos that 5 mediocre!
- Show your pet's current condition (ailment) for a sense urgency
- Keep the duration of the video under 15 seconds
- See if you can get your pet to look directly at the camera
- Avoid background noise (or talking to your pet) so the focus is on your pet's medical condition, if possible.
- The visual background should be appealing with no clutter